Popular healthy fast food retailer Soul Origin has won Best New Concept at the QSR Media Awards.
The win is a fantastic reward for business that has expanded exponentially from nine to twenty-five stores in the last financial year. A true understanding of the Australian lifestyle has allowed Soul Origin to deliver a different fast food concept that challenges the existing industry. As stated by Chris Mavris, General Manager “We have rekindled the art that is retailing, Soul origin has given people a reason to enjoy good healthy food in a QSR environment.”
Soul Origin has proven to be a highly successful franchise model. The focus on exploring new territories in NSW and the ACT has been positive with stores experiencing great success. This success is proven, since opening the first store in 2011, no franchisees have left the business, with numerous expanding their network to multiple sites.
There are a number of factors that has contributed to the success of Soul Origin. A strong team of area managers with a wealth of knowledge that help bring to life the Soul Origin concept. The business focuses on high quality products, consistency and high involvement with the franchisees offering around the clock support is vital to the success to the business.
Winning Best New Concept at the QSR Media Awards 2015 reaffirms their position in the market and their goal to be the leaders of the Healthy Fast Food movement. “After years of meticulous research and continued development we have been able to deliver a concept which is a product that is tailored to the Australian consumers palate” Chris Mavris, General Manager