In an increasingly stressed-out society, the need to eat healthily is more important than ever – but a survey has revealed people are too busy to make healthy choices.
The demand for “healthy fast food” is on the rise – and with it, opportunities for healthy QSRs like the Soul Origin franchise to capitalise on this trend.
The survey*, commissioned by Soul Origin, shows nearly 70% of people don’t bring a homemade lunch to work every day, saying they lack the time. However, 85% of respondents admitted that if bringing lunch from home, it is more likely to be healthy than if they bought it from the local food outlets currently available to them.
89% of people surveyed agreed that the busier they are, the more important eating healthily is, although 73% of people said that the busier they are, the less likely they are to make healthy choices. Over three-quarters of them said they had tried to make a lifestyle change and pre-prepare their lunch each day, however for over half of those people, this lasted only a few weeks or less.
“What we’re seeing is that people want to be healthy – and actually need to be, the busier they get – but the irony is, they don’t have time,” says Soul Origin’s Chris Mavris. “With so many lives lived in the fast lane, people need an on-the-go solution. There are many fast food outlets full of unhealthy offerings, but Soul Origin provides ‘healthy fast food’ – sandwiches full of fresh ingredients and a huge array of delicious salads, all ready to go.”
Healthiness was the biggest priority for people when choosing lunch on the go, and freshness the biggest defining factor. However, over 90% of respondents also look for a quick choice where they can pay and go in under ten minutes.
“Nearly half of our respondents only take 10-30 minutes for a lunch break each day, with less than 15% taking 45 minutes or over. They want to make a healthy choice at lunchtime, but it also needs to be quick,” Mavris says.
“The busier people get, the more demand there is for quick, healthy, bought options at lunch. This is why the Soul Origin franchise network is achieving exponential success – the market is there, and it needs a solution.
“Soul Origin’s rapid growth is testament to the market’s thirst for healthy, quick ready-to-go options at lunch. From one store in year one, nine in year two, 19 stores in year three and 43 in year four, the demand for fresh and healthy lunch options is definitely there. It’s an exciting space to be a part of.”
*Based on a survey audience of 116 respondents.